In this talk, Joe will take you on a journey to find the holy grail we are all looking for: the “perfect” design. We’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience problems we face everyday.
What exactly is the perfect design? Well, that’s what you will find out in the session. We’ll look at the three aspects that define the perfect design and how you can make it work in your projects.
A recovering neuroscientist via a spell as a primary school teacher, Joe started his UX consulting career 11 years ago.
He's based in Bristol and he works companies like Disney, eBay, Marriott and Glenfiddich.
Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design.
Emma maintains that becoming a better researcher will help you become a better designer. In her talk, she’ll discuss practical ways of bringing research into every stage of a project lifecycle.
Emma is the Research Director at Monotype. She has been helping clients and colleagues understand their audiences, customers and users for the better part of the last 15 years. She cut her research teeth in the brave new world of online advertising, before moving to the Audiences team at the BBC. Until their acquisition by Monotype in April 2014, Emma worked alongside her husband Mark, running their small design studio, Mark Boulton Design. She was also a co-founder and the Commissioning Editor of their indie publishing business, Five Simple Steps.
As a discipline, front end development (FED) has recently seen enormous growth as new design patterns, build tools, and libraries and frameworks emerge and mature. Given this wide range of topics, FED can start meaning different things to different people, and it can be easy to lose track of what exactly a “front end developer” does on any given team and why it's important.
At Shopify, we’ve been exploring the role more closely as our FED team continues to grow. In this talk, I will share my perspective on front end development and discuss how by investing in shared tools like design standards, processes, and style guides, we’ve been able to find common focus for our team and a stronger understanding of our role across disciplines. “Front end developer” can be an ambiguous title - here’s one team’s approach to finding some clarity.
Monika Piotrowicz is a Front End Development Lead for Shopify and is based in Toronto, Canada. Working on the HTML, CSS, and JS side of things for over 6 years, she's interested in simplifying the web for both developers and users alike. Monika is an advocate for close collaboration between design and engineering, and aims to build more inclusive online experiences.
Image assets are a major impediment to page load times. Best practices for common image compression have been evangelized. To further reduce image byte size, we have to get creative: discover how to apply lossy compression to lossless formats, automatically detect good compression levels and learn how disciplines like computer vision and machine learning can help us to improve image compression.
Tobias Baldauf is a web performance solutions architect and passionate consultant at Akamai Technologies. He created open source web performance measurement tools, ISO certified interfaces as well as a JPEG compressor. He gives talks on web performance and organizes the Cologne Web Performance meetup.
Inspired by the book The Beauty of Ordinary Things, this talk is about appreciating ordinary moments in life— ordinary yet nevertheless real. These problems may be unpopular or tricky to solve from a social, political, and design perspective, but the right solution(s) would have a huge impact for the populations affected. I talk about several of these problem areas and related perspectives that designers can take to have more impact in their own work, even if they don't work in one of these areas directly.
Today Brynn Evans is a UX Lead in Android. She’s been at Google for 3 years working on nearly every part of Google+ in some capacity, but had been primarily leading the design for signup, onboarding, and the G+ Stream (the news feed). Brynn also runs “gamestorming” workshops on product design, marketing, brand positioning, and leadership development with clients such at Estée Lauder, Apple, McAfee, Google Ventures, and more.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.
Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine, and the author of Content Everywhere, a book that helps content professionals, designers, and others create flexible, mobile-friendly content systems.
Sara helps big companies, universities, and institutions grapple with messy content problems—like adapting to responsive design, consolidating fragmented sites, or migrating to a new CMS. She also speaks at conferences around the world about what great content actually takes: collaboration, iteration, and a commitment to change.
Etsy is a marketplace of unique goods with over one million sellers in more than 150 countries. In the span of a year, Etsy released two major redesigns for sellers: new seller on-boarding and new shop management tools. Each feature used a unique combination of research methods to help the team build confidence in the launch in different ways.
Jessica will walk through how Etsy uses experimentation, prototype groups, user research, and data analysis to nail a launch. She’ll review each technique’s relationship with and impact on design, and why one approach may be more appropriate over another.
Jessica Harllee is a product designer at Etsy in Brooklyn, where she focuses on designing and building the tools Etsy sellers use to manage their shops. Previously, she was a designer at Kickstarter and at Modea. On the side she runs an Etsy shop of her own where she sells hand-embroidered emoji.
The web is universal and, in this talk, Tim Brown shows us how to practice typography in a way that is equally universal. Focusing on traditional typographic principles, while also embracing progressive enhancement, Tim explains how fonts, CSS, web-enabled devices, and user contexts coexist. Together, we will reevaluate what it means to successfully set type — and inform our routine decisions about typefaces, font sizes, and white space.
Tim Brown is a designer, writer, speaker, and toolmaker, with a focus on typography. With Adobe Typekit since 2010, he now produces Typekit Practice — a place where novices and experts alike can hone their typographic skills.